Experiential + Interactive Sr Producer
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Wireloop AR Game - New York Times

 

Wireloop AR Game

The second AR game from The New York Times, Wireloop is a game of dexterity. Easy to play, hard to master, Wireloop utilizes the best of AR’s spatialized format to have users use a floating ring to light up a wire and reveal the hidden shape at the end of the game. Simple in its execution, but complex in its development.

 

Final hidden shapes for versions 1-5

 
 
 

Art Direction & Design Explorations

Mood Boards

Material explorations

Animated instructional tokens

Final assets for intro screen, UI pickers, and effect icon


UX & Interaction Design

Playtesting

Final onboarding instruction sequence


Game Play

Instruction logic


Prototyping to Final Product


Production Tools

Wire Generation Tool

To build Wireloop, the team developed a custom web-based tool using Three.js to generate anamorphic 3D wire meshes from any vector graphic. 
It adds empty checkpoints along the wire that helps us monitor user’s progress and score.


 

Blender Script

After a new wire is generated, we processed it with a custom Python script. It adds an animation clip to the asset so that we can easily grab the transforms at any point of the wire given the frame number.

 

Raycast.js Library

The team has been creating reusable components for effects, and for Wireloop we used the Raycast module to test if the ring was on the wire.

We run the Raycast function for all segments to detect the active segment and monitor game progress.

It returns: 

  • whether or not the ring is on the line

  • normalized progress 

  • closest point on wire from ring



Credits

Production: The New York Times, R&D

Lead Technical Producer: Paula Ceballos
3D/Immersive Editor: Noah Pisner
Project Manager: Justin Baek
AD / Product Designer: Lian Chang
Lead Engineer: Ellen Lo
Supporting Engineers: Nicholas Bartzokas, Fabio Piparo
Designers: Evan Grothjan, Daniel Mangosing
Creative Technologist/Interaction Designer: Lydia Jessup
UX Researcher: Emily Saltz