Invisible Friends Athletic Club
In collaboration with Random Character Collective, Shopify, and Top Drawer Merch, we converted a downtown warehouse into the Invisible Friends Athletic Club for NFT.NYC 2022
| Outcome
A partnership between Random Character Collective and Shopify, to convert a 13,000 sqft space into the IFAC and host token holders and public alike in a space built just for them.
| Opportunity
Invisible Friends is one of the best known NFT projects out there, and with that, they wanted to make a big splash in NFT.NYC 2022.
Produced with Deeplocal as Lead Sr Producer II for RCC NFTs & Shopify
As NFT.NYC attendees entered the space, track-style vinyl art led to the Hall of Fame — a dynamic, ever-changing gallery display of Invisible Friends, KITH Friends, SlimHoods, MoodFlippers and MoodRollers characters.
RCC holders scanned their wristbands to display their character across every screen in the Hall of Fame for a killer photo opp.
Powered by Shopify, the space's skate-themed shop featured a token-gated vending machine that served up exclusive merch. Plus an easter egg: throughout the day, the machine randomly awarded custom skateboards to lucky RCC holders.
