The Expression Wall
| Outcome
A first of its kind, custom creation that results in a personalized expression that reflects the user's individuality and that allows them to express and share their authentic selves through written thoughts and artistic images.
| Opportunity
Deloitte University wanted to activate their campus in Texas to reflect the innovative thinking they always strive towards by adding an installation that would be as unique as their audience.
Produced with Red Paper Hear as Producer for Deloitte Digital
The Expression Wall is a playful surface that allows you to express yourself in many different ways. You can engage from a distance as your body movement triggers colorful animations. In expression mode, you can move abstract color around with your hands. In drawing mode, you are prompted with a question that you can answer in written or drawn form.
This unique touch surface was created with 100 procedurally generated slats of plexiglas which are backlit by LED light. The natural flex of the plexiglas provides a surprising and delightful surface for drawing.
The Expression Wall is an ongoing installation at Deloitte University gives attendees a way to express themselves. Each expression is stored in an ever growing gallery that reflects the moods, opinions and interests of D.U. attendees.
UX Flow
Attract State
As people walk through, their silhouette will light up and follow them across the display. The responsive graphics let's the user immediate know that the wall is interactive.Active/Prompt State
Once people stop in the center of the wall and are actively engaged, the question is posed to them. As they draw, animations are triggered by their movement, direction, and speed, making each answer unique and personalized to each user.Sharing & Gallery
Once the user finishes their response, the system will replay their piece. This allows the user with enough time to take a picture of the work they’ve just done and share it with their friends and family using the corresponding hashtag for the installation. Once a new entry is recorded, it will be added to the response gallery.Idle State
Displays the prompt of the day and cycles through all the answers users have written. The more people write, more answers will show up. This state is triggered when no user activity is picked up by the installation.
UI Design
There are a total of ten (10) color palettes to pick from. Each theme has two versions:
● Drawing
● Free Expression
Administrators can choose what color theme to associate with each prompt when they add/edit them in the system. Drawing has a prompt associated with it for users to respond to, Free Expression leaves the canvas blank for students to let their creativity fly.
Prototyping
My role: Designer
Personal Highlight: My sister always jokes and says i make fancy walls for a living. I'm never going to be able to live this down.
CREDITS
Brand: Deloitte Digital
Fabrication: MachineHistories
Production: Red Paper Hearts
Creative Director: Zander Brimijoin
Technology Director: Daniel Scheibel
Senior Producer: Lisa Walters
Producer: Neely Lisk
Lead Developer: Greg Schomburg
Designer: Paula Ceballos
Industrial Design: PiotrWorks