Blendship Bracelets
An age-old symbol of friendship, integrated with Spotify: Blendship Bracelets connect besties with their shared taste in music.
To promote Spotify Blend, a new feature that merges two users’ music tastes into a unique, shared playlist, we designed and engineered nostalgic friendship bracelets, along with a custom Blendship app to sync each pair of bracelets and integrate them with Spotify. Sent out to real-life besties, the kidcore jewelry houses electronics for a customized and connected experience. When friends listen to their Blend, the bracelets magically come to life with glowing LED beads.
Produced with Deeplocal as Lead Sr Producer II for Spotify
