Canvas Records
Canvas Records was an exclusive, intimate Spotify for Artists experience during the second weekend of Austin City Limits (Oct 12th, 2019).
The overall goal of the event was to showcase and celebrate the launch of Spotify’s Canvas feature, looping visuals that can now be coupled with tracks, now available to all artists in the US.
| Outcome
An exclusive audiovisual experience that was a record store re-imagined. With screen-embedded records we featured 100 of the best canvases and extended their art to the covers, showing the impact this new medium can have with audiences.
| Opportunity
Spotify for Artists wanted to celebrate the expansion of their Canvas beta program with a celebration of their new feature and a way to get artists and industry excited about its possibilities.
Produced with The Mill as Lead Producer for Spotify for Artists through FIG
During the event, guests were invited to explore the Canvas Records by interacting with them on the shelves. Each Canvas Record was able to be picked up and held like a real record. Additionally, the back of each record featured the corresponding song’s Spotify Code, which guests could scan using their Spotify app to listen to the song right there on their phone.
After finding a Canvas they liked, guests were invited to take the record up to a one-of-a-kind listening bar. There, a team of bartenders - lead by Justin Lavenue, owner of the heralded Austin cocktail establishment The Roosevelt Room - mixed up a custom cocktail inspired by the chosen Canvas.
The bar featured three seats, each with a parabolic speaker overhead, so guests could have an intimate experience, listening to their song as their drink was made.
Recognition
Cannes Lions 2020/2021
Shortlisted: Design - Brand Environment & Experience Design, Event Storytelling
Drum Experience Awards 2020
Nominated: Product Launch/Relaunch Experience of the Year
Nominated: Innovation Experience of the Year
Nominated: Event Technology of the Year
Nominated: Event Production of the Year