100 Years of Nom Wah

PUBLISHED 12.02.20

Nom Wah’s  Perilous Century of Dim Sum

Nom Wah Tea Parlor is an iconic storefront, and Chinatown’s oldest restaurant. As part of a deeper exploration into the Chinatown neighborhood during the pandemic, The New York Times decided to turn its AR focus onto this iconic storefront, to show its legacy and evolution throughout the decades.

The Effect allows users to step through a portal into Doyers St. and find themselves in front of the Nom Wah storefront. Next to it, they can see a gallery of images of the restaurant through time, or they can choose to stroll down the street and find themselves immersed in this Chinatown street.

Read the interactive article in here.

UX Explorations for Gallery Placement

Virtual Production Explorations and Pipeline

Credits

AR Effect
Lead Technical Producer: Paula Ceballos
Special Projects Editor: Karthik Patanjali
3D/Immersive Editor: Noah Pisner
Project Manager: Justin Baek
Product Designer: Lian Chang
Engineers: Or Fleisher & Fabio Piparo
Creative Technologist: Lydia Jessup
3D Artist: Evan Grothjan