I’m Paula. I’m a user experience designer—both for digital products and physical experiences. I consider myself a problem solver at the core, and design thinking is my toolbox. With a professional background of 5+ years in advertising and a masters degree in emerging interactive technology, I am a polished visual storyteller, creative problem solver, and inventive prototyper.
My work focuses on empathy, surprise and delight. I strive for simplicity in design, with complexity of thinking. I have a deep love for illustration and 3D motion graphics, and do both often in my free time. I consider myself a perpetual learner, lover cheesy puns and Japanese culture fanatic 🍥
My projects have been featured/recognized in the Communication Arts Interactive Awards 2018 Shortlist, Engadget, Crossfader magazine, Signal: Twilio's Developer conference, The Sociable, Harvard Divinity School, MEX Design Podcast, Observer, and more.